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The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media. |
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Search engine optimization (SEO) is a long-drawn, knowledge and manpower intensive process of promoting websites on leading search engines and directory listings. It is an amalgamated technique involving detailed programming, creative standards, content management,search engine analysis, web crawler analysis, manual submissions and traffic and rank analytics. SINEX boasts of a super specialization in search engine optimization and search engine promotions offering guaranteed search engine ranking services to our Clients. Our Team has promoted over 80 websites for Indian and overseas Clients and the results have driven serious business value for them in terms of customer acquisition and brand visibility. |
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The key steps followed during and after the implementation of an SEO exercise are broadly as follows – |
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Website and Web Pages Audit |
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Target Market Identification in Coordination with the Client |
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Keywords/Key Phrases Suggestion and Finalization (Using various proprietary & Internet tools) |
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Selection and Focus Plan of various Global and Regional Search Engines (like Google, Yahoo!, MSN, AltaVista, Rediff) and Directories (like DMOZ) |
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Web Pages Optimization based on over 250 SEO Compliance Rules (content, design, programming code and architectural optimization) |
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Web Crawler/Bot Analysis |
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Strategic Submissions to Hundreds of Search Engines, Directories and Web Blogs |
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Implementation of Maintenance Drill and Submission Scheduler |
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Ongoing Reporting and Web/Traffic/SEO Analytics |
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